Director of Athlete Relations
Tavia R. Hartley is a senior executive and strategic advisor with over a decade of leadership experience across talent relations, brand marketing, and global partnerships. She is known for leading complex, high-visibility initiatives that align talent strategy with business objectives to drive growth, revenue, and long-term brand equity.
Tavia provides executive oversight for talent-driven marketing, global events, and integrated campaigns, guiding cross-functional teams and advising senior leadership in fast-paced, high-stakes environments. Her leadership spans large-scale talent ecosystems, partnership negotiations, and enterprise-level strategy across entertainment, sports, and consumer sectors.
She began her career in public relations, leading award-winning, high-impact campaigns that shaped culturally significant moments. This foundation informs her disciplined, results-oriented approach to leadership and decision-making today.
Tavia holds a Master of Arts in Political Science from Brooklyn College, a Bachelor of Science in Journalism from Saint John’s University, and has completed advanced professional training at NYU and Columbia University – Columbia Business School, combining analytical rigor with strategic business expertise.
Respected for her strategic vision, operational rigor, and record of success, Tavia is a trusted leader and advisor in roles requiring strategic judgment and relationship stewardship.
